London based entrepreneur, building in paid media.
I run paid media in all its forms, for founders and operators who'd rather see profit than dashboards. Fourteen years a founder, four companies in, one advertising award heavier.
Two businesses I'm building right now.
Paid media, the whole stack. No dashboard theatre.
Paid search
Google, Bing. Intent-led funnels built to hit CAC targets on day 90, not day 900.
Paid social
Meta, LinkedIn, TikTok. Creative-first media buying, because the account is only as sharp as the hook.
Creative studio
Ad concepts, scripts, edits, iterations. Built like software: versioned, tested, shipped weekly.
Advisory
For founders who want a second brain on their paid media, not a second invoice. Strategic sessions, account audits, hiring help.
Fourteen years in.
Still having fun.
I've been founding companies for fourteen years. Four of them now. Every one of them a great adventure!
Today I run Snowball Creations and build the SaaS Ads Studio. Based in London. Escaping into gyms or the countryside to let my laptop cool off.
Proudly British. Obsessed with turning paid media from a cost centre into a machine that actually pays for itself and allows great brands to grow.
Occasionally I talk to a room.
Notes from the account.
Say hello.
Working on something in paid media, or curious whether it's the right channel for you? Send a note. I read everything; I reply to most.