London based entrepreneur, building in paid media.
I run paid media in all its forms, for founders and operators who'd rather see profit than dashboards. Fourteen years a founder, four companies in, one advertising award heavier.
Two businesses I'm building right now.
Paid media, the whole stack. No dashboard theatre.
Paid search
Google, Bing. Intent-led funnels built to hit CAC targets on day 30, not day 300.
Paid social
Meta, LinkedIn, TikTok. Creative-first media buying, because the account is only as sharp as the hook.
Creative studio
Ad concepts, scripts, edits, iterations. Built like software: versioned, tested, shipped weekly.
Advisory
For founders who want a second brain on their paid media, not a second invoice. Strategic sessions, account audits, hiring help.
Fourteen years in.
Still interested.
I've been founding companies for fourteen years. Four of them now. Won an award in advertising somewhere along the way. Learned more from the ones that didn't work than the ones that did.
Today I run Snowball Creations and build SaaS Ads Studio. Based in London. Occasionally disappear into mountains to remember what quiet sounds like.
British, mostly. Obsessed with turning paid media from a cost centre into a machine that actually pays for itself.
Occasionally I talk to a room.
Notes from the account.
Say hello.
Working on something in paid media, or curious whether it's the right channel for you? Send a note. I read everything; I reply to most.